So if you’re determined to venture into the fray and write something that likely won’t be read, will put you thousands of dollars in debt, and could feasibly make you the laughingstock of your industry, here are a few tips in honor of the late, great business writer Stephen R. Covey.
I also enjoyed this:
I don’t read business books,” says Nassim Nicholas Taleb, author of The Black Swan, a business book that spent 36 weeks on the New York Times bestseller list. “And I almost never talk to anyone who reads them.” He isn’t alone in his disdain. “I usually tell people not to read business books at all,” says Bob MacDonald, who’s written several popular business titles such as Cheat to Win and Beat the System. “They’re just ego trips. You’re not going to learn anything.”
Generally, I’d say this is true. There’s a lot of business knowledge out there, but you won’t get it just by reading the most popular books.