Over at The Monkey Cage, Andrew Gellman writes about one of the goals for his blog:
One of the central goals of our blog is to improve communication between political journalists and political scientists. From one direction, we want to make journalists aware of important and relevant scholarly research. From the other direction, we want to encourage political scientists to write for general audiences.
I like that as a goal to aim toward. At the ASSA meetings this past January there was an interesting session about how economics is covered in the media. Echoing some of the sentiments expressed, I hope that a greater number of academic bloggers view their goal as partly an educational one.